Mercer Island HS student radio station rebrands as ‘The Bridge’
January 26, 2017 - KMIH 88.9 The Bridge launches at noon on January 31, replacing the current “Hot Jamz Radio” format on the Mercer Island High School student radio station.
Led by radio veteran and broadcast media Instructor Joe Bryant, the Mercer Island students are flipping the station over to “88.9 The Bridge: Music and Conversation That Spans Generations.”
“Our vision is that The Bridge will serve as a link to the Mercer Island community as well as the local music community,” said Bryant. “My program is based on giving young broadcasters opportunities to tell stories and create audio art with words and music on a worldwide stage. The brand also is a nod to our geographic location. The Bridge is the only way you can get to Mercer Island and frankly, with a 30-watt transmitter, it’s the place where you can hear 88.9 the best!”
The first hour of broadcasting on The Bridge will be used to thank all the Bridge Builders, which include many staff and students of Mercer Island High School and will include a live performance by Ian Crawford of Panic! At The Disco, The Cab and The Contestants.
“Ian sent me a tape when he was 15 hoping to be played on the radio. He took the bit of encouragement and exposure that moment offered and parlayed it into a music career and worldwide following. Since my mission is to encourage and mentor the future Ian Crawfords, he is the perfect first performer in The Bridge: Live Music Lab.”
MIHS Principal Vicki Puckett said she is very proud of the students and Bryant for all their efforts re-branding this station.
“We have had nothing but wonderful reviews from our listeners,” Puckett said. “Students are truly getting a hands-on educational experience on how to operate a FCC-licensed 24-7 radio station and how to broadcast shows that attract listeners.”
In addition to a live performance and studio-hosted format transition, there will also be a ribbon cutting by local dignitaries and the unveiling of the new station logo.
Tune in locally at 88.9 and worldwide at www.889thebridge.org to hear a brand new radio station’s birth on January 31 at 12 noon. The station’s new app for iPhone is available free in the iTunes store.